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Are you ready to grow your business with a proven system?

Confidently make the right decisions to scale up.

Start Your Journey Today Meet Steve

Set Your Sights High: Scaling Up

Steve Ferman, CEO

4 Pillar Coach - A Veteran-Owned Business

Steve Ferman works with growing and mid-sized companies to scale operations through confident decision-making and effective operational systems.

If you’ve gotten as far as you can on your own, it is time to give Steve a call. His proven process can help you uncover what limitations are holding you back from scaling up and reaching your maximum potential.

Does this sound like you?

  • Multiple priorities are pulling you in different directions.
  • The climb of growing your business is not enjoyable.
  • Driving margin expansion, increasing profitability, and meeting business objectives is overwhelming, and you don’t know what to do next. 
  • Running your company is different from what you envisioned.

Scaling a business is a complex endeavor - it’s not a sprint. It’s a marathon. Steve will be your co-architect in creating a scalable action plan to accelerate your success.

Multiethnic businesswomen checking information in documents

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To succeed you need the right tools and techniques. As a leader of your organization, you can drive the implementation of these habits. If you and your team embrace coaching, learning, and new technologies you can accelerate the implementation of our scaling tools and reach your ambitious growth goals. 

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People. Strategy. Execution. Cash.

These are the four pillars of the Scaling Up process. 

Coupled with Steve’s experience of starting, running, and growing six technology businesses, the 4 Pillars of the Scaling Up process help leaders manage the chaos that comes out of growing and leading an organization.

People. How can you attract and keep the right people?

Strategy. How can you create a customized strategy that drives sustainable growth?

Execution. What habits will your company adopt to eliminate the drama, prevent burnout, and generate 10x your industry’s average profitability?

Cash. How can you maintain consistent growth and profitability while increasing cash and cash reserves?

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HIGHLIGHTS FROM OUR BLOG

right fishing holes for the right clients

Are You Fishing In the Right Holes for the Right Clients…and Employees?

Steve Ferman / September 12, 2023

In my last blog, I wrote about the importance of identifying and defining your ideal client. Now that you know the importance and how to define your ideal client or customer, how do you find them? Or how do they find you? This blog will give you some ideas to make sure that you are fishing in the right fishing holes for the right clients. I will also discuss how to hire the right employees so that you can provide the maximum value to your ideal clients and customers.

Obviously, you need to know where to fish to find your ideal client. In other words, where do they congregate, what do they read, and what are their interests? If you want to catch a tuna, you clearly have to go to the ocean, not

[read more]
WHO IS YOUR IDEAL CLIENT OR CUSTOMER?

Who is Your Ideal Client or Customer?

Steve Ferman / August 3, 2023

If you know me, you know that I spend a significant amount of time networking and building relationships with other professionals. I find that the most fun and rewarding part of these efforts is connecting people who can potentially do business together. So inevitably, I always ask, “Who is your ideal client or customer?” In response to this question, I have heard all sorts of answers, from general responses like “anyone who will buy my product” to the very specific “high net-worth families in their 50s who are approaching retirement and need comprehensive financial planning.” As a business coach, specifically knowing your ideal client is the

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STARTUP VETERAN

My Interview with Startup Veteran®

Steve Ferman / July 6, 2023

I recently had the honor and privilege to be interviewed by Startup Veteran® where I discussed my military background and how it helped lead me to coaching business owners and executives to grow their companies. I thank Startup Veteran® for the opportunity to share my story. You can read the entire interview below.

Steve Ferman, Marine Corps Veteran, Owner of 4 Pillar Coach

[read more]
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What Scaling Up Coaching Clients have to say:

“I can’t thank Steve enough for all the business advice and consulting he’s provided. His firm always has our best interest in mind… He also has an extensive set of tools that have helped me in ways I never thought of like time management and delegation. I highly recommend Steve Ferman’s services.”

—Amanda S.


“Having a business coach, to guide me and my leadership team has been an effective and strategic method of growing my business. Our coach provides us with a framework for scaling our business, guides us when we get stuck, helps us to set realistic goals, and holds us accountable to achieve them. Investing in a coach has been one of the best investments I have made for both me and my business.”

—Esther D.

Are you ready to make confident decisions to grow your business?

START YOUR FREE ASSESSMENT NOW

Contact

Phone (973) 435-0700 Email steve@4pillarcoach.com

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