When meeting with potential clients, I inevitably ask, Do you remember why you started your business? The answer usually contains the themes of making more money and having the freedom to make all decisions. In other words, being the boss and reaping the financial rewards.
My next question is, Are you experiencing what you envisioned? The themes of the answer to this question are quite different. For example, business owners often feel lonely at the top of the business. They are stuck working IN the business and not ON the business. They are frustrated and angry that they cannot trust others or that employees don’t seem to care about the company’s success. And this frustration enters all aspects of their lives. Their spouse is tired of the complaints and mood swings. The dog misses his daily walks. The kids don’t want you working on vacation again.
Next, I ask, Don’t you want to get that feeling back when you started the business? I see an aha moment take over the client. Yes! This is precisely what they want but don’t know how to get there. The solution is simple, the Scaling Up process.
Scaling Up takes a deep dive into the four pillars of any business.
People - How can you attract and keep the right people? This includes the right customers, advisors, employees, vendors, bankers, lawyers, accountants, etc.
Strategy - How can you create a differentiated approach that drives sustainable growth?
Execution - What habits will your company adopt to eliminate the drama, prevent employee burnout, and generate 3x your industry’s average profitability?
Cash - How can you maintain consistent sources of internally generated money to fuel growth?
These are the areas that I work on with my clients. Your company can thrive with my coaching tools and techniques. This proven method allows you to work ON your business. After all, my goal is to get you back to why you started your business. At the same time, it gives you a better quality of life and reduces frustration. As a result, you will have more fun AND make more money!