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Are you ready to grow your business with a proven system?

Confidently make the right decisions to scale up.

Start Your Journey Today Meet Steve

Set Your Sights High: Scaling Up

Steve Ferman, CEO

4 Pillar Coach - A Veteran-Owned Business

Steve Ferman works with growing and mid-sized companies to scale operations through confident decision-making and effective operational systems.

If you’ve gotten as far as you can on your own, it is time to give Steve a call. His proven process can help you uncover what limitations are holding you back from scaling up and reaching your maximum potential.

Does this sound like you?

  • Multiple priorities are pulling you in different directions.
  • The climb of growing your business is not enjoyable.
  • Driving margin expansion, increasing profitability, and meeting business objectives is overwhelming, and you don’t know what to do next. 
  • Running your company is different from what you envisioned.

Scaling a business is a complex endeavor - it’s not a sprint. It’s a marathon. Steve will be your co-architect in creating a scalable action plan to accelerate your success.

Multiethnic businesswomen checking information in documents

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To succeed you need the right tools and techniques. As a leader of your organization, you can drive the implementation of these habits. If you and your team embrace coaching, learning, and new technologies you can accelerate the implementation of our scaling tools and reach your ambitious growth goals. 

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People. Strategy. Execution. Cash.

These are the four pillars of the Scaling Up process. 

Coupled with Steve’s experience of starting, running, and growing six technology businesses, the 4 Pillars of the Scaling Up process help leaders manage the chaos that comes out of growing and leading an organization.

People. How can you attract and keep the right people?

Strategy. How can you create a customized strategy that drives sustainable growth?

Execution. What habits will your company adopt to eliminate the drama, prevent burnout, and generate 10x your industry’s average profitability?

Cash. How can you maintain consistent growth and profitability while increasing cash and cash reserves?

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HIGHLIGHTS FROM OUR BLOG

THE RIGHT MINDSET

Recession Coming? The Right Mindset Will Help!

April 17, 2023

If you watch or read about current economic news and trends, there is talk about a looming recession. In general terms, a recession is defined as a significant decline in economic activity, typically lasting for several months. While the global economy has been recovering from the COVID-19 pandemic, there are ongoing concerns contributing to the predictions of a recession. Regardless of whether or not these predictions prove true, with the right mindset, business owners and executives can overcome the challenges of a potential recession. In fact, the right mindset and strategy can create opportunities and a competitive advantage when the going gets tough. But before getting into a mindset discussion, let’s take a look at what is driving these predictions.

[read more]
Will you be able to get a higher valuation for your business because you have a Rembrandt in your attic?

Is there a Rembrandt in your attic?

Steve Ferman / March 6, 2023

As entrepreneurs, we should have our exit in mind when we start our companies, but we usually don’t.  Regardless, for every business owner, there will come a time to think about and execute an exit strategy, which might be selling your business to your family, partners, or another third party. When the time comes, will you just accept the buyer’s offer? Or will you be able to get a higher valuation for your business because you have a Rembrandt in your attic?

Not sure what I mean by a Rembrandt in the attic? Let me explain.

There is a house for sale with a listing price of $1M. 

Buyer #1 does a quick tour of the house. He likes the house’s layout, the yard, the little stream in the back, and more. Therefore, he offers to

[read more]
CREATING & MOTIVATING "A-PLAYER" EMPLOYEES

Creating & Motivating “A-Player” Employees

Steve Ferman / February 23, 2023

Here is a timely message from my friend John Ratliff that really tees up our workshop on Friday. I thank John for letting me share his spot on thoughts.

I love talking about employee culture, and really enjoy dispelling a lot of the myths that surround how to create a great culture.

One of the biggest is “I’ve got to get my people more motivated.”  You hear it all the time. I always imagine the same visual when I hear that quote - an overzealous manager trying to be “rah rah!” and give a great speech and high fives. All while the employees are rolling their eyes behind the scenes.

Here is the dirty little secret…

[read more]
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What Scaling Up Coaching Clients have to say:

“I can’t thank Steve enough for all the business advice and consulting he’s provided. His firm always has our best interest in mind… He also has an extensive set of tools that have helped me in ways I never thought of like time management and delegation. I highly recommend Steve Ferman’s services.”

—Amanda S.


“Having a business coach, to guide me and my leadership team has been an effective and strategic method of growing my business. Our coach provides us with a framework for scaling our business, guides us when we get stuck, helps us to set realistic goals, and holds us accountable to achieve them. Investing in a coach has been one of the best investments I have made for both me and my business.”

—Esther D.

Are you ready to make confident decisions to grow your business?

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Contact

Phone (973) 435-0700 Email steve@4pillarcoach.com

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