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As entrepreneurs, we should have our exit in mind when we start our companies, but we usually don’t.  Regardless, for every business owner, there will come a time to think about and execute an exit strategy, which might be selling your business to your family, partners, or another third party. When the time comes, will you just accept the buyer’s offer? Or will you be able to get a higher valuation for your business because you have a Rembrandt in your attic?

Not sure what I mean by a Rembrandt in the attic? Let me explain.

There is a house for sale with a listing price of $1M. 

Buyer #1 does a quick tour of the house. He likes the house’s layout, the yard, the little stream in the back, and more. Therefore, he offers to